Advertising Genius!

If you live in the UK, you may have seen this little advert from The Natural Confectionary Company. Now, the gimmick of the company is that all of their sweets are only made from natural colours and ingredients. But honestly, who gives a shit? I haven't tried them yet but I'm sure there is nothing groundbreaking about them. After all, I don't care if my food has artificial colours, preservatives, e numbers or anything else that may potentially kill me in later life. I just want something that tastes good!




However, the advertising campaign is bloody genius. Not only are they pretty damn funny to watch but think about how much money they must have cost to make! I mean, think about it: All you need to create one of these little comedy gems is a video camera, a packet of sweets and someone to do the voice over. The result? One hilarious conversation between an English toff and a complete nutter rambling on about trumpets. The other? A very familiar conversation where one person is always trying to upstage the other, except on this occassion it is two sweets. Priceless!

I could just imagine the advertising agency making their pitch to executives from The Natural Confectionary company.

"Okay guys, I know you gave us a budget of £20,000 to make the ad campaign. So what we did was, we took that money, spent £19,000 on strippers, drugs and binge drinking in some of London's best night spots. What you have before you is what we came up with using the leftover cash."

The agency who came up with this must be laughing their tits off. They created something with such cult status that you can hear people drunkenly mimmick the conversations in bars throughout the country. And they did it all using the most basic premise and ridiculously low budget.

A little message to the complete spastics that made those awful Cadbury adverts: Take note.