Showing posts with label b unique. Show all posts
Showing posts with label b unique. Show all posts

Sunday, 24 August 2008

The Jeph Howard Interview

Alot of skaters I have interviewed have pissed me off for various reasons. The main reason is their simple lack of communication. This is a complete mystery to me because you would think that a skater who wants to make a name for themselves in this industry would relish the opportunity to be interviewed. Most skaters do, until they realise that they may actually have to sit down and think about an reasonable answer to provide.


Jeph was great to work with. He always replied to emails within a short time frame and tried to be as helpful as possible with every other aspect. It pisses me off that Jeph isn't more of an icon within the sport because he encompasses many aspects which I think make a great skater. I'm not just talking about ability, I'm talking about attitude and responsibility. It is sickening to watch the endless parade of mindless idiots acting like gangster rappers or rock stars just because they have some talent on skates, when people like Jeph are patiently waiting in the sidelines to take their place.


Criminally Overlooked- The Jeph Howard Interview

The Court is in Session

Jeph Howard should call the police and get himself a good lawyer because he has one hell of lawsuit on his hands. Despite being arguably one of the best all round skaters in the world, he has been criminally overlooked time and time again. After hearing all of the evidence, any jury would stand up and deliver a verdict that everyone in the rollerblading community should already know: Jeph Howard deserves more acclaim for his ability.

The Minnesota born powerhouse has done everything: Won competitions, appeared in videos/ magazine interviews and promoted himself through various other mediums. Some narrow-minded charlatans would have you believe it is because of his fashion sense that he has failed to achieve international notoriety but that argument has no merit when similar skaters have enjoyed success. Once all of the evidence has been explored, it will be proven, beyond all questionable doubt, that Jeph should be compensated.

The Evidence

Jeph has gained the admiration of his peers for his outstanding skating ability, but he has earned their respect for being an approachable, fun-loving spirit that people cannot help but gravitate towards. For this reason, Jeph has been able to secure sponsorship from some of skating’s most significant brands.

”I started riding for B Unique because Courtney Brown and I became friends about five years ago. Now I am really close with both him and his brother. I became good friends with Franky Morales and when he asked me to be on the team I couldn’t turn him down.”

Unless you have been living under a rock for the last three years, it is impossible to overlook Jeph Howard. He is the quiet guy with the big smile and colourful baggy clothes that has been destroying every real street event across America. He will show up at a locally organised small town event and execute a trick that no one could even comprehend before that day. Jeph’s travels have taken him to the majority of his county’s states and during these travels he has never failed to place in the top three or win a prize for performing a terrifying stunt that leaves the crowd gasping for air.

Evidence of Jeph’s undeniable ability to compete on an international level was witnessed in Los Angeles on July 15th, 2003 when he took first place alongside Alex Broskow at the IMYTA. Despite achieving such a renowned world title that has been shared by the likes of Brian Shima and Chris Haffey, Jeph has not been fortunate enough to share their same success in terms of exposure or endorsements. When asked why he thinks he has been so overlooked despite publicising himself so persistently, Jeph responded:

“I personally think it has to do with the way I skate. It has been kinda crazy in the past but I have cleaned it up and focused on making my skating look the way I want it to. I’ve got a couple of sections coming up and I think people will open their eyes a little more to my skating.”

Jeph has featured in several video releases, including the infamous B Unique productions, producing outstanding sections that have instigated message board debates worldwide. When asked which sections he was most fond of, Jeph displayed his inner-perfectionist.

“I like my sections in 1131 and the section Zach Flugum made when I visited Oklahoma because I filmed a whole section in just five days. You can find it on Youtube. Other than that, I don’t like my sections. I don’t like my skating a lot of the time because I will do something and just think I can do something better than that. I can make it look better.”

Although Jeph Howard is recognised as one of the new breed of individuals taking skating into a faster, more technical and dangerous era, he has suffered several setbacks along the way that were not entirely his fault. Jeph is very open when he talks about his previous troubles with sponsors, specifically Salomon, who dropped him from the team unexpectedly.

“I'm not exactly sure why I got kicked off Salomon. I know Mike Wilson didn’t like me very much because he thought I wasn’t mature enough to handle my position as a pro skater. I don’t know what to say about that situation but I guess I have to respect it. I don’t feel I was treated fairly.”

If you look at the facts, it would appear that Mike Wilson had no grounds for such accusations. Jeph Howard has consistently produced outstanding video profiles on a regular basis, as well as the frequent appearance of rougher online edits. It was obvious that Jeph wouldn’t remain without a sponsor for long, but there were complications to compete with.

“I skated for Remz for a while, but they hurt my ankles a lot and I didn’t like royales on remz. They’re good skates, just not for me. In my opinion, Razors are simply the better skates. They treat their riders well and they always make sure I get the products I need. Plus, Geoff Acers is the man.”

“At the moment I’m riding for B Unique, Razors, Murder 1 and Aggressive Mall. They help me out with cash, plane tickets and everything else. Anything I need, they get it to me right away. I have nothing but respect for them.”

The Present

At the moment, life is quite hectic for Jeph Howard as he is joining some of his B Unique team mates and guests on the Ball 4 Real tour while they try and publicise freestyle rolling to a wider audience. The tour is for the duration of the summer so Jeph is bracing himself for the endurance he will require for such a tiring routine.

“Right now, we’re on the Ball 4 Real tour and my average day includes going to a random city, meeting someone I know from there to skate or chill with at the hotel. On event days we do little shows at the block party then go to the game. After that we travel to the next city and do it all again. It’s a lot of fun and I love how freestyle rolling is going. When it’s done, I’m going to go home and chill with my girl because I will have been on the road all summer.”


When Jeph is not on tour, he can be found in his local restaurant, waiting tables to support a passion that has thus far refused to offer him any financial rewards. However, he maintains a positive outlook.

“Right now I’m on tour so that’s what I’m focusing on. When I’m at home I usually work in restaurants as a server. I don’t mind it though. It’s pretty fun.”


Jeph recently moved to the other side of America with his girlfriend. It’s a long way from where he grew up in Minnesota, but he seems to be adjusting well to his new home in the South.

“I’m living in Florida at the moment. The guys here are some of the most amazing bad ass dudes you could ever meet. The skating is way different but so much fun. Tallahassee is probably the most amazing skate city in the US. I moved there for my girl because I want to build a life with her.”



The Closing

Jeph Howard has come a long way in a very short period of time. He has networked himself and become close friends with some of the most respected individuals in the industry through his infectious personality and carefree attitude. He may never achieve the international fame that local peer Chris Farmer has experienced, but one thing is certain: Jeph is not going to change for anyone and his skills are only getting stronger. You’ve been warned.




The Austin Paz Interview

Austin Paz is a skate magazine's dream. He is efficient, hard working and more than willing to do his fair share in order to get a result. To compose this entire interview, I simply emailed Austin twice. Once to get enough material for the article and again to remind him to email me the action shots he had gathered. I wish there were more skaters in our industry who took such a proffessional approach to their career.


For all you pro/ am skaters out there who bitch and whine that you don't get enough recognition yet don't want to make the sacrifices that it take to get exposure, athletes like Austin Paz are going to walk all over you suckers.


Straight Outta Staten - The Austin Paz Interview



Like an overnight music sensation, Austin Paz appeared on the skating scene with an impact that was both impressive and worrying. He seemed to come out of nowhere with a selection of high profile sponsors under his belt and a vast array of tricks at his disposal. Many questioned the potential longevity of his career because his rise to recognition appeared to be so instant and effortless. Unlike fickle one-hit wonders, Austin's foray into the limelight was not the result of a record company's expensive advertising campaign. It is the culmination of meticulous networking and self-created exposure that Austin has managed to create a buzz around his name. Find out how it all began and why the world will see a lot more from the Staten Island ninja known as PZA.

It will come as a shock to many people that Austin has actually been skating for a considerable amount of time. His first venture into the world of rollerblading took place almost 12 years ago after being inspired by his older brother.

"I remember seeing my brother and a few of his friends fly down the block going mad fast on their skates and it took off from there. My parents got me a pair of skates for my birthday and I began tagging along with my brother and his boys."

Austin surprised himself by discovering that he had a natural talent on skates and from then onwards the only thing he could think about was progression.

"The first memories I have of me on skates is when I first got those skates for my birthday. I was just learning how to skate straight without busting my ass. I think I was pretty good for my first day on skates. After that I remember someone showing me how to soul grind on the curb in front of my house and it was all uphill from there."

From the Slums of Shaolin

Raised on Staten Island, Austin hails from the home of rap's most influential act and one of his favourite groups, Wu Tang Clan. It is also the birthplace of a young man who has become recognised as an icon for his generation in the skating world, close friend and mentor Billy O'Neill. Austin's childhood friend has played a pivotal role in ensuring he was able to secure that important initial exposure so he could project himself on an international level, backed by the vital necessity in any rollerblader's career: Sponsorship. Soon enough, Austin was showing up at skate spots with Billy O'Neill and displaying his undeniable ability on skates. Needless to say, it didn't take long before companies started seeing what all the hype was about.

"I usually stay in Staten Island with my boys Fish and Franco Cammayo. Fish was riding for Eulogy and he got a chance to put a couple of skaters on flow, so he chose Thomas Lipani, Alex Nunez and me. As for B Unique, I'm not exactly sure how I started riding for them. When Fish started skating for B Unique again I was always with him so they got to see me skate. I guess it came from that. I started riding for Valo almost two years ago after USD stopped sending me skates, I messaged Jon online and he was was 100% down with me representing Valo."

It's not difficult to see how Austin has become a poster boy for companies such as Eulogy with his uncanny resemblance to Colin Farrell and that New York charm that is a trademark of local legends such as Mike Johnson. His confidence is addictive, and clearly visible when he discusses what skating means to him.

"Skating is raw ass shit. There are no limits to skating and kids continuously push the envelope to shit you would never think of. My skating has that rough, in your face, New York City attitude, but with that 'smooth operator' feel to it. Haha!"

In the past two years, Austin has been impossible to ignore. He has featured on every major skating website with online edits, pictures and interviews. His name is a regular feature on Be-Mag, Empire and Valo's infamous C.O.W. This persistent self-promotion has created a minor phenomenon around his name that is not unjustified considering the high level of talent he possesses. When asked if he believed such measures were necessary in creating a sustainable skating career, Austin had this to say:

"If you're not going to expose yourself, how is anyone going to know you exist? You have to keep people interested and I think online edits are a good way to promote that. So when I'm not at work I'm skating, travelling, filming, shooting pics, editing or fucking around with photoshop. You got to get on your grind."

Austin is not conceded enough to believe that he can make a living from skating, or that any money he does generate will survive the duration of his adult life. As a result, he has made sure that his financial situation is stable while he pursues his passion in life: Skating.

"I work at an accountant's office, so from January to April I work 60+ hours a week because it's tax season. During this time, I don't have many chances to skate. The rest of the year I only work 2-3 days a week. All I do is work and skate. I have more time for travelling and skating so I'm going to focus on that because my body won't allow me to do this for the rest of my life. I'm going to take advantage of all the fun times I could be having on my skates while I can."



Tales from the City

Growing up and skating within the confines of the world renowned New York skate scene, there was never a dull moment for Austin. Each weekend he would take to the streets of New York City and nothing short of total mayhem would take place. Austin reflects on the times he shared with his friends on skates and remembers all the chaos they caused in their callous youth.

"Back in the day when everyone was little, people skated through the city in groups of 30 or more kids causing mad ruckus in the streets. Kids would throw open garbage bags into shop doors, dump sodas onto cabbies who had their windows open, rob news stands on the sidewalks and a whole bunch of other crazy shit. We would get on trains packed with skaters smelling like feet. There were so many skaters that no one could really do anything about it. It's all different now that everyone has grown up though. Cruising down the sidewalks of midtown and downtown during the week when the sidewalks are packed with people is the best. To skate with your boys, going as fast as you can, weaving in and out of people is amazing. Also, if security guards are kicking you out of a spot and you don't listen to them and they say they're calling the cops, that means you've got another hour or so to skate the spot because cops in NYC have got a lot more shit to worry about than a couple of kids skating. We were skating this spot the other day and got kicked out. We ignored the security guards and they were trying to flag down cop cars but they just ignored the security guards too. The guards ended up watching us skate for about an hour."

Just Getting Started

Anyone who is foolish to believe that Austin is going to simply disappear from the spotlight like many gifted skaters before him is dearly mistaken. Staten Island's finest is mastering his craft with every new day and pushing the envelope in terms of promotion that has cast a shadow over other more established professionals. Austin Paz is a skate company's dream. He takes the time and effort to promote himself without the help of team videos or advertising campaigns. His reputation has been created, to a greater extent, by his own hard work. There are no signs of this phenomenon slowing down any time soon as Austin gives us a brief insight into what we can expect from him in the near future.

"I have some footage in the new B Unique video. I don't know if it is a split section or profile because I haven't seen it yet but the people who saw a sneak preview in Europe gave it really good reviews, and that wasn't even the whole video. Apart from that, I will be travelling as much as possible to entertain and impress as many people as I can. I've got some other things in the works but I've got to keep that on the low for now."

There is no doubt in my mind that the world will soon see what Valo, B Unique, Eulogy and Able have known for some time: Austin Paz is the future. He has already built the foundations for what promises to be a lengthy career as a professional skater and if his predecessors are anything to go by, we should start saving our money now for the endless list of pro models that he will no doubt receive in the foreseeable future. Just like Wu Tang Clan, Austin Paz ain't nothin' to fuck with.